As Head of Creative Strategy and Production, I took a hands-on leadership role in directing cross-functional teams to develop a completely new digital experience and foundational style guide — ensuring brand consistency, customer-centric design, and scalable growth across all digital touch points.
Named as Adweek’s best campaign and Forbes most important viral ad ever created, ElfYourself.com received over one billion views over eight holiday seasons, increased shopping intent significantly, and earned countless creative and business awards.
As CMO and Digital Experience for Meta, a mental tele healthcare platform for college students, I led the end-to-end development of a new brand system and digital experience tailored to the emotional and behavioral needs of Gen Z. Through close and hands on work with product, UX, and clinical stakeholders, we built a scalable, mobile-first platform that balanced empathy, accessibility, and conversion — supporting both engagement and mental wellness outcomes across campus networks.
I spearheaded the creation of HyperlocalMarketing.ai, driving everything from the initial business concept and platform development to leading client acquisition and outreach strategies — ensuring a seamless, scalable solution for hyperlocal marketing that aligns with modern digital needs.