https://www.markandeer.com/stores daily 0.75 2015-06-28 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393505916-59OD9RBLGIPJ6F2L60ZJ/ends.jpg Stores - DiVoga These original designs for the DiVoga line of products enhanced the in-store experience, increased sales and earned several awards. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393505916-59OD9RBLGIPJ6F2L60ZJ/ends.jpg Stores - DiVoga These original designs for the DiVoga line of products enhanced the in-store experience, increased sales and earned several awards. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393510707-S6LTRALVRSBD42NIEU5E/peace.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393509581-6DJZGP1CZAXXE4YP9ODB/kritters.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393511646-L25YBZAAGZSNW0SU5ZDU/storedivoga.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393603170-DFHSWWOG45FZ1B9LU8DT/endcaps.jpg Stores - Product Stories Bold new graphics made existing OfficeMax products more relevant for consumers. The new designs increased both sales and margins and earned several awards. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393460929-T0YZIIK8XUE6TD2KKY79/elves.jpg Stores - Elfyourself Integrating ElfYourself.com with the in-store experience increased sales, margins and shopping intent, and added to the campaign’s impressive haul of awards. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393506504-SJ6VN3SAGU9IMLE0JGCK/elf.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393443024-IBJ6NS7NYA098DZ1T7NN/b2s_campaign.jpg Stores - Big Deals The OfficeMax Big Deals campaign increased price perception and sales. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393449796-4LIGMK00GH8P1HR43W45/concept1_B2S2012.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393454323-ONJW4B1TQMSKNC8VWTRF/ctrl_campaign.jpg Stores - ctrl center With this re-branded Tech area, OfficeMax increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393474890-T74WH4H3LVG4BQ143KB9/impressposters_large.jpg Stores https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393508218-7ZQ9BCT45WOUM9H288X0/jonas.jpg Stores - Jonas Brothers When your in-store design works, branded entertainment is easy to integrate. https://www.markandeer.com/strategy daily 0.75 2020-12-13 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875136811-2821W49WYVYSMIAE2AGH/Screen+Shot+2020-12-13+at+9.45.51+AM.png Brand positioning - BACKGROUND JOB Rolling Paper is the #1 rolling paper in America. The encroachment of RAW Rolling Papers in the market accelerated the need for the JOB marketing team to reposition their brand. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875136811-2821W49WYVYSMIAE2AGH/Screen+Shot+2020-12-13+at+9.45.51+AM.png Brand positioning - BACKGROUND JOB Rolling Paper is the #1 rolling paper in America. The encroachment of RAW Rolling Papers in the market accelerated the need for the JOB marketing team to reposition their brand. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607877648035-H9ZMGZ9005XJEU3LM5E6/process.png Brand positioning - THE PLAN Every good outcome starts with a good plan. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607876288995-9H8GOOQG0LJNC7LFGY77/Screen+Shot+2020-12-13+at+9.47.45+AM.png Brand positioning - PIVOT While JOB Rolling Papers were the #1 paper in America oftentimes they were used for rolling tobacco. The data showed wIth tobacco use declining and cannabis use increasing what needed to be done became clear. But how to do it was not - yet. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875258847-G51KEA12K9SFB16JDMRV/Screen+Shot+2020-12-13+at+9.48.30+AM.png Brand positioning - SMOKE SHOP OWNER INTERVIEWS Over 30 questions were asked of consumers to derive insights. Interviewing consumers in-home and at smokeshops gave a well-rounded view of their mindsets. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875307245-CDVTCX29WMFY50FSFLJ3/Screen+Shot+2020-12-13+at+9.48.06+AM.png Brand positioning - PSYCHOGRAPHICS OF CANNABIS CONSUMERS Cannabis consumers are more complex than anyone originally imagined. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875328871-9BHTUY4JSFL2TR9UE3MN/Screen+Shot+2020-12-13+at+9.48.46+AM.png Brand positioning - QUOTES AND CREATIVE CONTENT Research that doesn’t drive consumer behavior is pointless. By interviewing consumers we unearthed various insights that drove content creation. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875351080-3KM0GHQTHK3S0UYWN0WP/Screen+Shot+2020-12-13+at+9.51.10+AM.png Brand positioning - B2C UNDERSTANDING Understanding the consumer journey and how the smoke shops; purchase, operate, and promote rolling papers was critical to this transformation. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607877638946-H3G6CXRTAUMU8I9P6FOY/psych.png Brand positioning - ART + SCIENCE Ultimately we want to understand the human condition as it relates to a product or service. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875363692-5EE98RF2EWVU3FZGDE0H/Screen+Shot+2020-12-13+at+9.51.42+AM.png Brand positioning - CRAFTMANSHIP STRATEGY JOB Rolling Papers is the only rolling paper that has; history, end to end manufacturing, and positive yet consistent consumer feedback. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607875374300-ISD7FSBEV0QDS1WLOP22/Screen+Shot+2020-12-13+at+9.52.49+AM.png Brand positioning - THE RESULT Again, research without consumer-facing efforts is just an academic exercise. Know Your Roll is a campaign line used to this day. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607878501801-EY4RO9FSN0XNEV0U3122/OMX.jpg Brand positioning https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1608074904122-PWRGKIGQ2TYSKP7HDUOW/OMX%253Adepressing.jpg Brand positioning - Identifying the problem When you talk to your consumers, the problems with your brand become obvious. The whole office supply super store industry was in desperate need of change. We set out to lead that change. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420213692096-6QXRMURWEP51N6LSYHC0/numbers.jpg Brand positioning - Gaining an understanding Before 2006, OfficeMax did not understand who their customer was. The company simply used a “me too” approach to merchandising and advertising. Market research showed us that women represented opportunity for OfficeMax. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420216539844-OHR9PKUU3SFEM85H3MDD/4facts.jpg Brand positioning - Developing a strategy Once we understood our consumer, we needed to give them a reason to shop with us. For women, style and shopping experience were key drivers. And these were exactly what office supply super stores lacked. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420216451879-DTPZTV8H12LHRBZ8L2TN/everything.jpg Brand positioning - Shaking things up Before we could share our promise with consumers, our own actions had to live up to it. So we changed our merchandizing, created new products and services, and revamped our communications. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420158625801-LBO0IYLVCKQN55PQQT31/OmaxPaper_w_Carton.jpg Brand positioning - Improving the packaging The right packaging creates a connection. So we made sure ours did. We took thousands of private label packages, all of which spoke to nobody, and gave them a re-design that spoke directly to our target. We added color codes to create a features and benefits story. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420158647054-HCCB6BETQR6GXP94NVLD/canterbury.jpg Brand positioning - Upgrading the graphics Some products, like Canterbury (shown above), got a full design and materials make-over to appeal to the aesthetic needs of our new consumer. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420158635608-PYO41IPV1MD6W5WLUJ10/InFuse-2.jpg Brand positioning - Introducing new products We worked with outside product design firms to develop new and innovative products specifically suited to women. Our new dry erase board (shown above) with new packaging elevated the entire industry. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420158979377-0SFCF37SBB0LZ9PAVD5P/endcaps.jpg Brand positioning - Rethinking the store Merchandising existing products in new ways helped create relevant stories, improve the in-store experience and communicate our transformation across the whole organization. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420216726931-DSJBEQDESW5Y26CVQD29/packing.jpg Brand positioning - Sweating the details Our transformation was total. We even re-designed the packing slips to match our new attitude. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420159548747-BBSSXPWLYKJFE6BBKRV5/XOXO.jpg Brand positioning - Launching the brand Once our new product designs and packaging were ready and our in-store experience was both surprising and delightful, we began to share our Brand Promise with consumers. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420160346730-ANVDOZVXJ7RNBTIABD41/image-asset.jpeg Brand positioning - Enjoying our success As a final improvement, we replaced low performing brand names with five new brands. Our sales and margin grew significantly. This helped OfficeMax survive the biggest downturn in recent history and set the stage for OfficeMax to be bought by Office Depot. https://www.markandeer.com/wordspics daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607908704440-D6RBYAA163MTDIOL875Z/meta-logo-blue.jpg Print - Mental Health Care Mental Health care is a crisis in America. I was proud to name this important service and lead the launch strategy. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607908704440-D6RBYAA163MTDIOL875Z/meta-logo-blue.jpg Print - Mental Health Care Mental Health care is a crisis in America. I was proud to name this important service and lead the launch strategy. https://static1.squarespace.com/static/538018aee4b0ded88d231c67/54a97d22e4b0d1cd06f5c49f/5fd6bc325488895576b9b538/1607908676086/meta-logo-blue.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393834126-80NSFD75HC7VUXPXMGG6/WM+Mockery.jpg Print - William Mitchell This campaign for William Mitchell College of Law generated a 40% increase in applications and was featured in Graphis. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1535991395617-ML16K1ZICS6P5WTD6RY6/pea_insta_coffee.jpg Print - Peanut Butter / instagram This SaaS product was launched to help employers assist their employees with repayment and management of student loans. This may be extended into a video campaign. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393826005-V25GDWNKAH0CZXXSGV9A/WM+Irony.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393835953-BGAPBRGZ11TT834GB6EZ/WM.Woman.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393915704-L2V4OFPRGD8DNBEC0ODG/rca.boyband.jpg Print - RCA mp3 This campaign for RCA’s mp3 player significantly grew awareness. The design was adopted across all channels and was awarded an Art Director's Club Cube. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393921150-IORVZQGU9HC0X9SMD99Q/rca.rock.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394385215-4BH1FSLZO4XG5J6AIHEO/rca.wedding.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394390014-944ZKPN9X25AFAH3MI62/marks+tattoo+back+%5BConverted%5D.jpg Print - Viacom Mtv Applied to numerous trend-forward items from clothing to mopeds and more, these designs for MTV significantly increased product sales. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420404681125-XZX9FD0OMZIX3RZ4CRH9/2+scorp.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393815780-THL1063FOGGKDW5TLDVC/united.way.side.jpg Print - United Way This campaign for United Way generated a noticeable increase in awareness and, even more importantly, donations. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393821638-KHCXRGCQOE27R8OH1SVF/united.way.stool.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420393818992-RL4VOALMHMGO5UCWAGDP/united.way.stair.jpg Print https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1697745031008-6IG03O83JGMKULZ9QJTL/BallChainScools.jpg Print https://www.markandeer.com/packaging daily 0.75 2024-11-30 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394119611-I5SK2ANT2VIFKKY1SDQG/4+WRK+03_HR_V1a.jpg Packaging - 4WRK Award-winning package designs for the 4WRK line of products increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394119611-I5SK2ANT2VIFKKY1SDQG/4+WRK+03_HR_V1a.jpg Packaging - 4WRK Award-winning package designs for the 4WRK line of products increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394113408-XGR4S38K9UTHEU8XWNHD/4WRK-2.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394118114-B1ABSAGKZ8G91RB54182/AscendGroup.jpg Packaging - Ascend Efficient designs for the Ascend product line increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394120224-N482UWY9CFMSHC25S541/canterbury.jpg Packaging - Canterbury Distinctive, award-winning designs for the Canterbury product line increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394118423-NORBP4Q8OP5E174PGZWU/BTS_2009.jpg Packaging - Schoolio Colorful designs for the Schoolio product line increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394118721-HT1IVT5ZTGPMMNWPZ8Z2/BTS_2010.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394120170-G32R16752ALKBJC4L2UR/controlcenter.jpg Packaging - CTRL Center Software Bold, stand-out design for CTRL Center Software increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394132331-68Y80KF6LKDOF8IDD417/back3.jpg Packaging - DiLousso Based on vintage baseball cards, these classic designs for a baseball legends sweepstakes increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394134639-7PG28JARJXLJ4UEMW4UW/front3.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394133380-NOW9LK45OL9VTRS36FYA/side1.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394148462-CRA57790CD1RXOQ7VT1A/Eastleigh_Box.jpg Packaging - Eastleigh Furniture Subtle designs for Eastleigh Furniture increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394148997-EV5WVBJ5AP9CU7NAQJ6L/Engage.jpg Packaging - Engage Tech Sleek, understated designs for Engage Tech products increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394149062-F55F86Z7DVR8WV5EFNDM/InFuse-2.jpg Packaging - InFuse An award-winning new approach to design for the InFuse product line increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394151382-5DOGGFR1PSC64A38XH7B/InFuse.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394153414-PMQP3HXX4Z6LG7YFHWN7/virtuo.jpg Packaging - Virtuo Clean, straightforward design for the Virtuo product line increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394150706-MU758E1MKJLPU0FFIIVY/InPlacePW.jpg Packaging - Peter Walsh For organizational expert Peter Walsh, this upscale and orderly design system increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394149642-IBZGFXUGXF8EDIPNHO7J/InPlace-2.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394152782-8JZ9VUHKPCLH5PLUMLP4/PW_youorganized1.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394152712-GHW6Z99IKJBY65Q07BMX/OmaxPaper_w_Carton.jpg Packaging - OfficeMax A complete private label re-branding for thousands of OfficeMax SKUs paid off with increased sales and margins across multiple product lines. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394151792-HAZFQY6HSNA05H5MXHVJ/paper_1.jpg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394153188-D5IX9WSRNDHCMQNZCBGM/Tul+Packaging.jpg Packaging - TUL Unique, award-winning design for TUL products increased sales and margins. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1420394157312-8DBWWF32YU0J5SXJRI2Z/WRK+dispenser_HR_V1.jpg Packaging - WRK+ Compelling design for the WRK+ product line increased sales and margins. https://www.markandeer.com/video daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1418433843592-4CN8PR0Y5RF2LMO64JFK/image-asset.jpeg Video - Ship My Pants The most recognized multi-channel commercial ever created, consumers shared Ship My Pants over 30 million times. The spot aired on Good Morning America, Today Show and many more top-rated programs and secured four Cannes Lions and a Best of Retail Gold Effie, beating out Target. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1418439978643-737MGGUZ1KTV10MJ11P7/image-asset.jpeg Video - Elfyourself.com Named as Adweek’s best campaign of 2006, ElfYourself.com received over one billion views over eight holiday seasons, increased shopping intent significantly and earned countless creative and business awards. https://static1.squarespace.com/static/538018aee4b0ded88d231c67/540c58d1e4b02af56601c1d7/548bb068e4b03d9f5cd20da1/1745914429044/ Video - Big Gas Savings The most recognized gas promotion ad ever created, consumers shared Big Gas Savings over 10 million times. The spot aired on Good Morning America, Today Show and several other top-rated programs. https://static1.squarespace.com/static/538018aee4b0ded88d231c67/540c58d1e4b02af56601c1d7/548bae33e4b0a5091d71df4e/1745914429048/ Video - Show Your Joe Longform Show Your Joe was shared by consumers over 15 million times. The commercial aired on Good Morning America, Today Show and many other programs and significantly increased sales. https://static1.squarespace.com/static/538018aee4b0ded88d231c67/540c58d1e4b02af56601c1d7/548bae9ce4b04ff00dd41296/1745914429052/ Video - Life Is Beautiful This game-changing commercial for the industry generated a significant lift in both sales and margin. https://static1.squarespace.com/static/538018aee4b0ded88d231c67/540c58d1e4b02af56601c1d7/548baf92e4b0b7d3088e325b/1745914429057/ Video - Penny Pranks (Deli) The most successful Google Video campaign ever, Penny Pranks received millions of views and measurably increased back to school sales. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1418440737442-MNX1XCB1GB92P2FWTOKH/image-asset.jpeg Video - Penny Pranks (Jewelry Store) https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1418440955834-F5EUF7IPS3A40103RJ55/image-asset.jpeg Video - Schooled This first-of-its-kind one-hour TV show received strong ratings and noticeably increased back to school sales. https://www.markandeer.com/latest-award-winning-advertising daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1740943208619-6UNQGY4PEEZ1YZBXQLXX/image-asset.png Latest Work - Tesla x myQ Influencer Activation As part of the broader Tesla Influencer Campaign I led, this standout influencer video successfully highlighted the seamless integration between Tesla vehicles and myQ’s Smart Garage Control, driving strong engagement, brand visibility, and consumer interest across both brands. Created in collaboration with a leading tech and lifestyle influencer, the content showcased how Tesla owners can monitor and control their garage directly from their vehicle touchscreen—a compelling proof point of Tesla’s innovation and myQ’s role in enhancing the connected home experience. This video was one piece of a larger, strategically coordinated influencer ecosystem designed to deliver consistent messaging across platforms and audiences. By aligning creative direction and core messaging across multiple influencers, we reinforced both Tesla’s smart technology leadership and myQ’s value in creating a more connected, convenient home environment. The campaign delivered strong brand lift for both partners, driving increased awareness and favorability with tech-forward homeowners—a shared priority segment. Additionally, influencer-driven content contributed to measurable increases in site traffic and configurator engagement, demonstrating a clear connection between upper-funnel storytelling and lower-funnel action. This collaboration demonstrates the power of well-orchestrated influencer partnerships, where brand synergy, authentic storytelling, and audience credibility combine to drive measurable business impact for both brands. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1740943208619-6UNQGY4PEEZ1YZBXQLXX/image-asset.png Latest Work - Tesla x myQ Influencer Activation As part of the broader Tesla Influencer Campaign I led, this standout influencer video successfully highlighted the seamless integration between Tesla vehicles and myQ’s Smart Garage Control, driving strong engagement, brand visibility, and consumer interest across both brands. Created in collaboration with a leading tech and lifestyle influencer, the content showcased how Tesla owners can monitor and control their garage directly from their vehicle touchscreen—a compelling proof point of Tesla’s innovation and myQ’s role in enhancing the connected home experience. This video was one piece of a larger, strategically coordinated influencer ecosystem designed to deliver consistent messaging across platforms and audiences. By aligning creative direction and core messaging across multiple influencers, we reinforced both Tesla’s smart technology leadership and myQ’s value in creating a more connected, convenient home environment. The campaign delivered strong brand lift for both partners, driving increased awareness and favorability with tech-forward homeowners—a shared priority segment. Additionally, influencer-driven content contributed to measurable increases in site traffic and configurator engagement, demonstrating a clear connection between upper-funnel storytelling and lower-funnel action. 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Made it up with AI. - Make it stand out Every image and word, crafted hand-in-hand with the power of AI. https://www.markandeer.com/ai-blog/blackwomanai monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/b8c819d4-1d1f-4166-9f06-3f41d67fff61/Firefly+growth+mindset+of+a+successful+person%2C+business+success+development+concept+95862.jpg ai Blog - Elegance with AI. - Make it stand out Every image and word, crafted hand-in-hand with the power of AI. https://www.markandeer.com/ai-blog/brainai monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/b7e19f04-2a8d-4488-b145-5fb64dc25a0b/Firefly+that+blew+my+mind+88150.jpg ai Blog - Falling in love with ai. - Make it stand out Every image and word, crafted hand-in-hand with the power of AI. https://www.markandeer.com/ui-ux daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745910972310-DQN5IOCC37DSXZCXJRLX/IMG_2163.jpg UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745910972310-DQN5IOCC37DSXZCXJRLX/IMG_2163.jpg UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912048925-COX4JP5C75QW8WBGW987/IMG_2163.jpeg UI / UX - myQ (Chamberlain Group) As Head of Creative Strategy and Production, I took a hands-on leadership role in directing cross-functional teams to develop a completely new digital experience and foundational style guide — ensuring brand consistency, customer-centric design, and scalable growth across all digital touch points. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745911409545-SPW6EW7DIUU9FBUERMEB/Screenshot+2025-04-28+at+2.58.48%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745911422876-87VXX6SO3YD6HNENHPOP/Screenshot+2025-04-28+at+2.58.17%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745911431251-28PA01A69NSF89X22CFP/Screenshot+2025-04-28+at+1.27.03%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745911498667-RQ3OB1BXUHHXT4JUU6DE/Screenshot+2025-04-28+at+2.59.32%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745911733250-53IBZUFGH7U3V47M8DCC/image-asset.jpg UI / UX - myQ (Chamberlain Group) As Head of Creative Strategy and Production, I took a hands-on leadership role in directing cross-functional teams to develop a completely new digital experience and foundational style guide — ensuring brand consistency, customer-centric design, and scalable growth across all digital touchpoints. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912038127-BHLCOJQZEQF87UWT5V4C/Screenshot+2025-04-28+at+1.28.00%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1418439978643-737MGGUZ1KTV10MJ11P7/image-asset.jpeg UI / UX - Elfyourself.com (click Santa’s belly to play video) Named as Adweek’s best campaign and Forbes most important viral ad ever created, ElfYourself.com received over one billion views over eight holiday seasons, increased shopping intent significantly, and earned countless creative and business awards. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912720769-HDKDFNNYWUUO42DK1R5M/Screenshot%2B2025-04-26%2Bat%2B9.54.26%25E2%2580%25AFAM.jpg UI / UX - META Tele Healthcare As CMO and Digital Experience for Meta, a mental tele healthcare platform for college students, I led the end-to-end development of a new brand system and digital experience tailored to the emotional and behavioral needs of Gen Z. Through close and hands on work with product, UX, and clinical stakeholders, we built a scalable, mobile-first platform that balanced empathy, accessibility, and conversion — supporting both engagement and mental wellness outcomes across campus networks. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912582389-T9Y7MZJAUHBH88WTB4FL/Screenshot+2025-04-26+at+9.54.43%E2%80%AFAM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912574367-0RHF16HXN0M3TQSCQODB/Screenshot+2025-04-26+at+9.54.03%E2%80%AFAM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912911179-77F73OMJA1KEJ2XBIHV0/Screenshot+2025-04-28+at+3.16.38%E2%80%AFPM.png UI / UX - Hyper Local Marketing AI I spearheaded the creation of HyperlocalMarketing.ai, driving everything from the initial business concept and platform development to leading client acquisition and outreach strategies — ensuring a seamless, scalable solution for hyperlocal marketing that aligns with modern digital needs. https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912921561-TJDS8KTBDD2HF2K0VOEX/Screenshot+2025-04-28+at+3.17.33%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912928471-09A5SX6UNETGU1E149AB/Screenshot+2025-04-28+at+3.17.54%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745912958851-NKWENTO6DXRJ5UO0NBU9/Screenshot+2025-04-28+at+3.19.05%E2%80%AFPM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745915400461-39X5VPLYGSTB9XS7BR8U/Screenshot%2B2025-04-29%2Bat%2B4.24.20%25E2%2580%25AFAM.jpg UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745915189311-97XXFPQQZRLZMF0MVSU1/Screenshot+2025-04-29+at+4.23.46%E2%80%AFAM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745915238377-A7VO57KGVH5MOJ5TDFXD/Screenshot+2025-04-29+at+4.25.17%E2%80%AFAM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745915246496-F6G1ZOLIHT6EKPU3Y2FK/Screenshot+2025-04-29+at+4.24.42%E2%80%AFAM.png UI / UX https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1745915312671-90DBP28HHWHDMBY8HD84/Screenshot+2025-04-29+at+4.28.04%E2%80%AFAM.png UI / UX https://www.markandeer.com/aboutmarkandeer daily 1.0 2025-04-29 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1579806859312-9G3IQT1CZ5Q7TSVRQMWF/red_sq.jpg About Founder of hyperlocalmarketing.ai https://www.markandeer.com/sprite daily 0.75 2014-09-08 https://www.markandeer.com/awards daily 0.75 2014-09-08 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062008588-PYP2IMPGVIW7Y8H108A2/image-asset.jpeg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062100470-WLY763CGFKD9PLF2245E/image-asset.jpeg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062141411-0LFVUD5S6EECU9FFR6KP/image-asset.jpeg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062198653-4BQ64S8UOHUZMT74LJUV/image-asset.jpeg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062247157-AYN6LCRX29MEOCD857QB/image-asset.jpeg Packaging https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1410062295515-PM7QGBKL3BWNRX27KPTB/image-asset.jpeg Packaging https://www.markandeer.com/new-page-2 daily 0.75 2014-09-08 https://www.markandeer.com/markandeercontact daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/1607888475511-VR9X1CI5AW502P1C6SOZ/markandeer%40gmail.com+%2F+646-425-7772 contact https://www.markandeer.com/about-forte daily 0.75 2025-05-09 https://www.markandeer.com/store daily 0.75 2024-11-30 https://www.markandeer.com/store/go-to-market-plan monthly 0.5 2024-11-30 https://images.squarespace-cdn.com/content/v1/538018aee4b0ded88d231c67/dc98dc03-31f5-443f-9c2c-f44acf59cb61/Go+to+Market+Plan.JPG Store - Go to Market Plan